Higher Certificate in Management Development

Higher Certificate in Management Development (HCert)


It is becoming increasingly difficult for companies and individuals to survive in today’s volatile and highly competitive global and domestic business environment.

The only absolute in this environment is that radical innovation and change are inevitable. This new business order demands new ways of thinking, new ways of managing, and new ways of working. Thus, of utmost importance in this new order is the extent to which companies invest in their capacity to innovate and change (aligning with current and future realities) that is, making their human capital and business models “revolution-ready”.

The Centre for Business Dynamics, under the banner of the Business School at the University of the Free State, will help you and your company stay competitive by bridging the gap between your existing skills and competencies and those required. We will make it our priority that you meet the challenges and opportunities presented, distinguish yourself from your competitors, and achieve higher performance. Our large portfolio of products and services, coupled with a network of national and international experts, enables us to offer tailormade, state-of-the-art organisational and personal development solutions. From customised executive education programmes, workshops and consultations, to strategy and leadership development — we have it all. Make the call today and start investing in your success and the fulfilment of your dreams. 

Who Should Attend?

The HCert is aimed at developing employees, especially focused on the middle management group level, to enterprising and professional managers. 

Admission Requirements

  • 22 years of age
  • National Senior Certificate or National Certificate Vocational (Level 4)
  • A minimum of 2 year’s experience as supervisor or firstlevel manager and/or manager’s recommendation


Rules and regulations available on request.


Following the list of the modules that comprise the HCert qualification and the outcomes related to the completion of each learning unit:

Foundation Skills

  • How to read an academic text to facilitate retention of information
  • Structure the reading of your academic material
  • Use the SQ3R reading strategy to access your academic texts
  • Identify your audience and purpose for writing
  • Plan your writing
  • Write your thesis statement
  • Write a paragraph, an introduction and conclusion
  • Organise the body of your essay
  • Punctuate appropriately; and
  • Referencing styles and punctuation

General Management & Communication

  • Understand and apply the four functions of management, namely planning, organising, activation and control
  • Understand the importance of communication and be introduced to techniques to help you improve your communication skills

Financial Management & Cost Accounting

  • Understand the nature and function of financial management
  • Interpret financial statements and data
  • Understand long-term financial planning and make financial decisions
  • Evaluate projects and make investment decisions

Entrepreneurship & Innovation

  • Have a proper understanding of entrepreneurship and the critical success factors for new venture creation
  • Understand the role of the entrepreneur and the importance of the entrepreneurial team in successful new venture creation
  • Identify the resources needed and prepare a financial plan for a new venture
  • Develop a business plan for own identified opportunities
  • Identify and assess a good opportunity
  • Identify the role of innovation in entrepreneurship

Project & Programme Management

  • Understand what project management comprises
  • Acknowledge the importance of projects in the implementation of organisational strategy
  • Comprehend the different phases of project management
  • Implement the management functions, planning, organising, leadership and control when dealing with the management of projects

Economics & Banking for Managers

  • Understand how the economy works and explain how interest rates are determined, why there is an increase or decrease, and when an increase or decrease can be observed
  • Explain how exchange rates are determined, and why and when they can change
  • Think and reason about macro-economics
  • Understand globalization and its effect on the SA economy
  • Identify factors influencing price sensitivity for a specific product
  • Understand how the market forces of demand and supply interact to determine price and output
  • Comprehend how market power and price regulation (such as price ceilings and price floors) impact on price and output levels of a specific product
  • Discern the functions and definitions of money and explain the creation and control of money
  • Distinguish between the money and the capital market
  • Identify and discuss the financial instruments
  • Highlight and explain the various financial institutions and their operations
  • Apply instruments of monetary policy in South African context
  • Explain important exchange rate determinants
  • Understand the political economy of SA

Business & Information Technology

  • Understand the role of technology in your environment, specifically in relation to CRM, sales management & institutional memory
  • Understand e-commerce and the impact on business
  • Participate in the development and management of ecommerce business models
  • Develop internet marketing strategies
  • Understand the major issues regarding implementation of e-commerce business models

People Management

Demonstrate theoretical and practical knowledge regarding:

  • human resource planning, recruitment and selection
  • the principles, content, processes and procedures in connection with the training and development of employees
  • the variables that have to be addressed in the compensation of employees and the benefits which could be channeled to them
  • the nature, content and underlying principles of safety and health programmes in organisations

Strategic & Change Management

  • Have a proper understanding of the overall strategic management process
  • Formulate a strategic vision and mission as well as long-term objectives for a business or a part thereof
  • Conduct internal and external environmental scanning for the purpose of strategy formulation
  • Formulate business strategies
  • Plan, organise, activate and control the implementation of strategies
  • Understand the balanced scorecard as a tool to execute strategy
  • Understand change management and apply some of the tools and techniques

Enterprise Risk Management

  • Define risk and risk management
  • Identify reasons for the importance of risk management
  • Identify various types of risk
  • Describe a general risk management model
  • Identify steps in the risk management process
  • Take cognisance of certain general guidelines to management regarding risk management
  • Describe certain general aspects regarding derivative instruments

Marketing & Digital Marketing

  • Have a proper understanding of the overall marketing management process and marketing environment
  • Develop a market grid and positioning chart for a business
  • Analyse the product and service portfolios of a business
  • Have a proper understanding of the overall marketing plan
  • Formulate a promotional mix
  • Understand the workings and importance of a Customer Relation Management (CRM) system
  • Have a proper understanding of sales and sales management
  • Develop an advertisement for a magazine
  • Discuss the characteristics of a service and the extended marketing recipe for services
  • Apply servqual: a conceptual model for service quality
  • Develop a service policy for an enterprise/organisation

Leadership Development

  • Understand his/her role as a leader in the context of a 21st century workplace
  • Identify the relevant leadership processes and skills involved in effective transformational leadership
  • Develop self-insight into his/her own leadership processes and skills
  • Apply intra- and interpersonal leadership skills in order to perform his/her role as a leader effectively
  • Effectively manage diversity in the work place

Industrial Relations 

  • Understand and describe the concept of labour relations in writing by reflecting on its nature as of cardinal importance in modern industrialized society
  • Understand and apply the theory of unfair dismissal and unfair labour practice in the organisation
  • Understand and apply disciplinary and grievance procedures
  • Differentiate between types of bargaining and distinguish the sub-processes of collective bargaining
  • Reflect on the personality and skills dimension a negotiator should have

Institutional Memory & Knowledge Management

  • Understand and explain the importance of knowledge as a key competitive source in today’s organisations
  • Write a plan for the successful implementation of knowledge management
  • Understand what the loss of institutional memory means for an organization and learn ways to preserve it

Operations & Logistics Management 

  • Understand the elements of operations and logistics and be introduced to the process of planning, organizing and executing the efficient flow and storage of goods, services and related information

Ethics & Governance

  • Understand governance in SA, specifically in relation to the legal framework
  • Have a proper understanding of corporate ethics and learn how to avoid the high risk areas


Programme Structure

The duration of the programme is approximately 1 year.


The HCert programme involves resource-based learning for adults. This means self-study with the aid of programme guides. Assessments include assignments and open-book examinations.

Language Medium

A team of lecturers with vast experience in different fields of management, leadership, entrepreneurship, etc. present the Higher Certificate in Management Development in English.

Programme Registration & Fees

The programme fee is available on request and includes all study material. The closing date for registration is November for commencement the following year. Do note that the programme can be customised and offered on an in-house basis for companies across South Africa.

Acknowledgement & Accreditation

After the successful completion of the programme, the student will receive a certificate (NQF level 5) issued and endorsed by the UFS. Recognition to the Bachelor of Management Leadership is available. This programme forms part of a learning path offered to UFS Business School students and allows students, without a degree, to participate in management studies and eventually earn a management degree.

Contact Details

Ansie Barnard – (+27) 082 900 1080

Adéle Kotzé – (051) 401 7303

EMS Building | Block B | Second Floor | 205 Nelson Mandela Drive | Bloemfontein | 9301