Entrepreneurship & Innovation


The programme aims to equip the participant to be able to successfully identify and assess his/her own opportunity and to write a business plan for the new opportunity.

NOTE: Please select the month you wish to start your course:



After the successful completion of the programme, the student will receive a certificate (NQF level 5) issued and endorsed by the UFS. Recognition to the Higher Certificate in Management Development is available.

The rapidly changing business environment demands that all businesses, big and small, new and old must develop an entrepreneurial culture to deal with the challenges of change.

In this programme participants will learn to:

  1. Identify and determine what entrepreneurs need to know about the critical driving forces in a new venture success.
  2. Critically assess successful entrepreneurs and investors create, find and differentiate profitable and durable opportunities from just “another good idea”, and how opportunities evolve over time.
  3. Estimate and determine the necessary financial and non-financial resources needed for new ventures, identify the criteria used to screen and evaluate proposals, the attractiveness and risk, and how to obtain start-up and early growth capital.
  4. Determine the critical tasks to be accomplished, the hurdles to overcome during start-up and early growth, and what has to happen to succeed.
  5. Apply the Venture Opportunity Screening Techniques to an actual start-up idea, and subsequently, be able to develop and prepare a business plan suitable for guiding start-up, attracting financing and realizing an eventual harvest.
  6. Craft and prepare a personal entrepreneurial strategy to identify relevant issues, requirements and trade-offs.

Programme Content

  1.  Importance and scope of entrepreneurship in South Africa
  2. The fundamental concepts of entrepreneurship
  3. Opportunity Screening: The driving forces of successful new venture creation
  4. Intrapreneurship: Referring to the need for entrepreneurship in big companies
  5. Opportunity Screening – identifying and presenting an original opportunity
  6. Innovation and commercialization
  7. The writing of a business plan
  8. Creating an entrepreneurial team
  9. Determining the amount of capital / resources needed to start a business
  10. Assessing the various sources of funding, focusing on debt and equity

Your Lecturer for this online Programme: Entrepreneurship & Innovation


Annemarie van Noordwyk

Additional information



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Course Level



Language Available




Nqf Level

Course Type

Start Month

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